Our Story

Hi, I’m Cheryl and this is my husband Paul, we’re the owners of Elegant Occasions Gowns!

We purchased the store in March, 2012, after I had been working here for 13 years (minus a little time we spent living in Iowa). I started working here as a freshmen in college in 1999, shortly after beginning to date Paul. When the opportunity came to purchase from the previous owner, and my mentor, it felt like the natural next-step!

Helping brides is so much fun, and nothing’s better than when a bride gets to see everything put together: dress, veil, headpiece, jewelry… and falls in love! Weddings are a naturally happy time and we strive at having a beautiful store for brides to come with their family and friends to relax and try on as many gowns as they want with no pressure.

We aren’t super-formal or stuffy, in fact, you might see our almost-4 year old daughter around here from time to time commenting on the “beautiful princesses” trying on dresses! Paul might be around changing light bulbs, mowing outside or helping me with computer issues (as technology and I aren’t good friends!).

We have wonderful employees who have typically all had a hand in some aspect of the wedding industry or event planning prior to working here; many coming from the Hospitality/Event Planning major at UNL. We work well together and enjoy each other’s company. Another plus: since we don’t work off of commission, we are always ready to collaborate together to find you the perfect look!

We are excited to help you plan your wedding, prom or other formal event and look forward to welcoming you into our store!